Banners can be created in a wide range of formats and file types.

Static or animated banners in gif, jpeg or swf format are most commonly used.

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Most common banner sizes are as follows:

Full Banner	468 pixels x 60 pixels
Half Banner	234 pixels x 60 pixels
Vertical Banner	120 pixels x 240 pixels
Square Button	125 pixels x 125 pixels
Standard Button	120 pixels x 90 pixels
Small Button	120 pixels x 60 pixels
Micro Button	88 pixels x 31 pixels